SED
SED offers those who choose not to drink an invitation to participate fully in social gatherings around food. With SED’s carefully crafted nonalcoholic botanical cocktails, non-drinkers can enjoy pairing complementary beverages with delicious meals in a way that has too long been the sole provenance of wine and liquor.
The Scope
Branding
Packaging Design
Environmental Design
Animation
Consumer Research
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Ages 20–35
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Disposable income for little luxuries
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Gourmands and foodies who appreciate novel flavors
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Health conscious
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Drink little to no alcohol
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Love hosting gatherings of friends and loved ones
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Value and cultivate strong relationships
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Fear being left out of the fun when social occasions often revolve around drinking
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Miss the elevated experience and complex flavors of pairing wine or alcoholic cocktails with food
Logo Design
New definitions of luxury
Unique, sustainable and “optimized” products are replacing the older models of luxury now seen as ostentatious
Source: GEMIC The Rise of New Luxury Report
Rise of RTD
Pre-made bottled and canned cocktails in interesting new flavors are on the rise
Source: MINTEL RTD ALCOHOLIC BEVERAGES
Rise of zero alcohol drinks
Health-conscious Millennials and Gen Z are increasingly limiting their alcohol intake, disliking it’s negative physical effects. This has led to a surge in mocktails and alcohol-free drinks
Source: WGSN Millennial Drinking
Trends and market research
An invitation to gather
“Alcohol free drinks are great, but I wish there were something special available to bring to dinner parties, something that enhances meals like wine does.”
No-alcohol cocktails
Three distinct flavor varieties that pair with different meals
Special edition
A special edition flavor and gift set, beautifully packaged
Tasting event
To promote the brand and educate consumers about how to pair food with its products
Structure Process and 3D Modeling
Packaging Design
All Projects
Tasting Event
The Solution
Sed introduced a line of cactus water-based and zero-alcohol cocktails that pair beautifully with food, like a fine wine would.
The three main varieties each offer complex flavor profiles, and notes designed to blend well with different ingredients. SED also offers a special edition variety, packaged in an elegant gift box, designed to fulfil the brand promise of sharing with those around you. A tasting event was also created to educate consumers about the new product, and to show how the different varieties can be paired with gourmet food.
By opening the door for non-drinkers to pair special drinks with meals, SED offers the gift of being able to gather around the table with loved ones.
Connection
Handcrafted
Sharing
Tradition
