Ayuh Maine
Ayuh Maine built a community of proud Mainers to help bring sustainably grown produce to urban areas. The brand honors the state’s rich heritage while looking towards the future by leaving the smallest possible ecological footprint.
The Scope
Branding
Packaging Design
3D Modeling
UI/UX Design
Consumer Research
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Ages 20–35
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City dwellers who love nature
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Proud Mainers who love their state, its community, and its history
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Buy locally
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Support sustainable alternatives
Logo Design
Produce transportation creates a big ecological footprint
The cost of widely available produce year-round is the high amounts of CO2 expelled by transportation
Rise of new biodegradable materials
Greener plastic alternatives are on the rise, such as seaweed-based bioplastic by the company Sway
Source: www.swaythefuture.com
Young consumers seek healthy options
Millennials and Gen Z are increasingly conscious about their nutritional choices, preferring organic and minimally processed alternatives
Source: WGSN Food & Drink Personas 2022
Trends and market research
Celebrate your roots
“I wish eating healthy didn't mean having to buy produce from miles and miles away, leaving a big carbon footprint”
Kale chips
Blueberry dressing
Tomato paste
Structure Process and 3D Modeling
Packaging Design
All Projects
UX & Website
The Solution
Ayuh Maine not only produces locally in an urban farm—thus emitting less carbon dioxide—but also packages in an innovative new biodegradable material, seaweed, which grows abundantly in the state of Maine.
Ayuh Maine strengthens community both by keeping money in the local economy, and by organizing events like beach cleanups and awareness campaigns about ecological cost of food transport.
Community
Grassroots
Sustainable
Caring
